Connecting Armed Forces veterans with meaningful careers

The challenge

The objective was not simply to fill vacancies, but to build a sustainable recruitment model capable of attracting candidates who aligned with L&G’s culture and behaviours, while providing the flexibility needed to support changing production demands.

Our solution

Morson designed and implemented a bespoke vertical RPO solution tailored to L&G modular home’s operational requirements.

Working as an extension of the client’s HR team, we deliver an end-to-end recruitment service that combines efficient hiring processes with a strong focus on candidate quality, employer branding and workforce planning.

Our collaborative approach ensures recruitment remains aligned to production requirements while maintaining the flexibility to scale activity as business demands fluctuate.

Our recruitment strategy

Our recruitment model is built around four core pillars:

1. Time – A streamlined, measurable recruitment process that reduces time to hire.
2. Experience – A positive recruitment journey for both candidates and hiring managers.
3. Quality – Attracting candidates who demonstrate strong alignment with L&G’s values and reducing employee attrition.
4. Agility – A flexible recruitment model that scales with production demand, without restrictive penalty clauses.

Alongside day-to-day recruitment, we work collaboratively with L&G to strengthen its employer brand through targeted engagement with colleges, ex-forces organisations and diverse communities, helping to build sustainable talent pipelines for the future.

Veteran talent attraction

A key element of our recruitment strategy is supporting Armed Forces personnel as they transition into civilian careers.

Our dedicated Morson Forces team actively promotes L&G modular home’s opportunities through veteran-focused networks and social media campaigns, supported by Armed Forces Ambassador Andy Reid. Initiatives include virtual insight days, careers events and promotional content showcasing career opportunities and employee experiences.

We also work closely with organisations including the Career Transition Partnership (CTP) and CareersForce, helping connect experienced veterans with long-term careers at L&G.

Results

• Bespoke RPO solution managing all permanent production recruitment.
• Recruitment model aligned to L&G’s culture, behaviours and operational goals.
• Flexible hiring strategy that scales with changing production demand.
• Strong employer branding through community, education and Armed Forces engagement.
• Sustainable talent pipelines built through strategic partnerships.
• Increased access to skilled veteran candidates transitioning into civilian employment.

“Working to support our Armed Forces veterans through their transition into civilian life is highly rewarding, but also benefits employers through the unique skill sets that ex-forces candidates can provide.”

– Morson Account Manager